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Pepsi vs Coke - Logo Wars Through the Decades
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vanity_one on 2009-07-28
http://images.businessweek.com/ss/06/06/failures/image/coke.jpg oops

vanity_one on 2009-07-28
http://tinyurl.com/lf2brp .... whats this???

nickmpaul on 2009-07-27
Check out my rebranding of Pepsi - It was in response to the Arnell logo - www.nickpaul.co.uk

vanity_one on 2009-07-26
I recently read about the evolution of the pepsi logo and it made me wonder about the evolution of the coke logo. Timeless logos are amazing like abc and nike. I'd say coke has great product design too. I like their vanilla coke bottles and cans.

dmustafic on 2009-07-26
Goes without saying; coca cola is a product that that brands its self.

jeffswalker on 2009-07-26
Pepsi markets to a younger crowd and uses a more contemporary logo as part of that effort. Has it worked? Lots has happened to erode their market share since that strategy was adopted. Bottled water being one... and that's an area Coke plays strongly in. Thanks for the visual.

bish on 2009-07-26
That's why it's good to be a leader and not a follower. Focus on product and reap the rewards.

SarahMarie1227 on 2009-07-26
You're not supposed to see a difference between the old and new Coca-Cola logos. That's sort of the point of this time line. Pepsi has switched it up a million different times while Coca-Cola has stayed true to their original, "classic" branding. How does everyone like the new pastel colored Pepsi ad campaign splashed all over the place? Words like WOW and OH BOY are missing their O's in lieu of the new Pepsi logo.

PeanutsLove on 2009-07-26
I don't see a difference between the two Coca-Cola logos...


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